Facebook Reactions

Facebook Reactions

All reactions on Facebook don’t have the same impact. In this article, we will discuss Facebook Reactions and Why ‘Love’ and ‘Angry’  reaction are crucial on Facebook

Suddenly there was a rumor that the ‘Dislike’ button would be added to Facebook next to ‘Like’. If a post is not liked by the user, you can let the poster know by pressing dislike. However, the rumor proved to be false and five more reaction emojis were added next to the likes: ‘Love’, ‘Haha’, ‘Wow’, ‘Sad’, and ‘Angry’. There is no such thing as dislike. This, of course, happened five years ago. For valid reasons people are curious to know Why ‘Love’ and’ Angry’  reaction are crucial on Facebook

People found new ways to respond to Facebook posts. And Facebook used it. That content can make people feel good, but it can also spread anger. And the determination of that algorithm is those five emojis with likes. Or ‘reactions’ in the language of Facebook.

According to Facebook’s internal documents, Facebook gives five times more importance to the posts in which users report reactions other than likes, such as love or anger, in the newsfeed.

Facebook Reactions

In simple language, love or anger is five times more important to Facebook than likes.

This rule started in 2017. In other words, posts that have more emoji reactions keep users more connected to Facebook. And that is the main tool of the social media business.

The US mediaThe Washington Post reports that Facebook’s own researchers quickly identified flaws in the rules. Suppose users are furious when they see a post, everyone protests with an ‘angry’ reaction, then Facebook will show that post five times more seriously in the newsfeed of others. If the information in the post is false and Facebook can’t detect it, it will spread quickly. And that is the reason for spreading riots through Facebook.

In  Facebook internal document An employee commented, “Controversial posts, including one that spreads anger, could inadvertently open the door to more spam, abuse, And another employee commented that “It is possible”

Facebook’s data scientists said in 2019 that the posts that users reported the angriest reactions were more likely to contain misinformation, sadness, and low-quality news.

This means that for three years, Facebook has systematically spread a lot of misinformation on its platform, bringing it to the forefront of the user’s newsfeed. These workers tried hard to remove poisonous and harmful content but did not find a way.

The information comes from documents submitted to the US Securities and Exchange Commission and leaked documents by Frances Haugen, a former employee of the company. 

According to several reports, the employees of the Integrity Department of Facebook expressed their concerns but the executives did not listen to them.

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